Creative director and content specialist
The projects
It all begins with an idea and the only limit is your own imagination. An idea is so powerful that can change everything around you. To learn more about each project, click on each highlighted heading below.
The Mansion by Estilo DF
Today it's all about generating content. At Estilo DF we detected that need and created an unprecedented concept for Mexico. The Mansion by EDF is a specialized place for the creation of content open to the public, where we have made alliances with brands such as Nestlé, Alpura, Bimbo, among others to takeover the house with their essence and offer the audience an unparalleled experience.
Club América
We conceived, launched and executed the official online store of Club America (the most important soccer team in the continent). During the first two years we have positioned our brand as the most important online soccer store in Mexico.
Audi E-Tron
Working with Audi, we developed from scratch "Earth Inspires Us", a content plan to introduce the all-new Audi E-Tron, filming in one of the greatest eco-friendly destinations in Mexico: Valle de Bravo. With excellent engagement results, we were able to position this new offer and reaffirm the brand's commitment to environmental care.
Nike
Together with Nike and Club America, we launched the LAxLA collection, inspired by the importance of Hispanic heritage in the United States. The material generated for this campaign was picked up by some of the most important sports and lifestyle media in the world.
TV Azteca
During the Russia 2018 World Cup, I participated as a writer and creative for the coverage of one of the most outstanding Mexican journalists of all time: Inés Sainz. We became the sections with the best ratings of all the network.
Televisa
Deportazo was born as part of Televisa's digital content offer for the 2018 World Cup. I participated in the creation of the concept, as well as the main scriptwriter and host of the show. We achieved over 2 million views in our first season.
Samsung Galaxy S23
For Samsung, we adapted our Mansion by Estilo DF, to create The AWESOME House. There I participated as creative lead proposing the story that our activation wanted to tell, giving feedback on the executions and supervising the on-site production.
NBA Mexico
Back in 2021, when professional sports returned to our lives, I collaborated as a creative, scriptwriter and voice over artist for NBA Mexico to create a unique concept of game recaps, seeking to capture the digital native audiences, making this section one of the three most watched sections in the league's networks during the playoffs.
