Creative director and content specialist
The next level in sports communication
How to create a unique brand for the official store of the most important soccer team on the continent?
Context
Together with Club América's marketing executive management, we designed @AmeshopMX, the official online store of Club América, operated by Innovasport, the most important sports retailer in the country. From its creative conceptualization to the execution of its wow moments, Ameshop managed to position itself as the most knowledgeable soccer store in Mexico.
The work did not end with designing the brand, but thanks to the results of this stage, we remained as the agency in charge of all the digital communication and production of the store. We managed to position ourselves as the official soccer team store in Latin America with the highest digital engagement and revenue.
As I write this, in August 2023, we are beginning the mock-up to take The Mansion beyond the borders of Mexico, joining forces with a global alcoholic beverage brand to replicate this concept in Colombia.