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A passion that transcends borders

The launch of a collection that goes far beyond a soccer team. A collection that pays tribute to millions of stories of effort and work.


LAxLA was a historic collection launched by Nike for Club America that paid a tribute to the Hispanic culture in the United States. We were in charge of the launch campaign with a clear objective: to transmit that behind these pieces of clothing were the stories of millions of people who arrived in another country with a suitcase full of dreams.

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I was in charge from scouting the locations, the production and post-production of all the audiovisual material as well as the launching campaign from Ameshop. The result? The best-selling collection (other than the game jerseys) in the Club's history and our materials were picked up by world-class media such as 442 and soccerbible.

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