The electric car revolution

The challenge of creating close and empathetic content from a car that might seem distant and inaccessible.

Context

In the context of this great Audi E-Tron launch, we faced the great challenge of creating a series of contents that would bring the brand's proposal to a wider audience, including people who would not buy the car, but it was key for them to know about an unprecedented ecological effort of the brand.

The result of our efforts resulted in a reach of more than two million people during the four episodes of our series, also taking advantage of a cross-conversation strategy with the brand's networks, the media (Estilo DF) and our talent.