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The electric car revolution

The challenge of creating close and empathetic content from a car that might seem distant and inaccessible.

Context

In the context of this great Audi E-Tron launch, we faced the great challenge of creating a series of contents that would bring the brand's proposal to a wider audience, including people who would not buy the car, but it was key for them to know about an unprecedented ecological effort of the brand.

Planta verde
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The result of our efforts resulted in a reach of more than two million people during the four episodes of our series, also taking advantage of a cross-conversation strategy with the brand's networks, the media (Estilo DF) and our talent. 

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