Creative director and content specialist
Where content and wow meet
The most ambitious takeover of The Mansion by Estilo DF.
Context
After the success with the launch of The Mansion by Estilo DF (see more here), Samsung decided to bet big on this proposal by creating The Awesome House to launch the new A Series line. There I was the creative lead to make this a memorable experience, ensuring that the new proposal of one of the most important technology brands in the world had a powerful impact on the public.
Analyzing the value proposition of these new products, we created 5 themed rooms each based on one of the most important attributes of the phone. The result was conclusive, with an influx of more than 1,000 people, The Awesome House became the perfect ally for one of the most anticipated launches of the year.